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Volume - 4 Edition - 1

Letter to Editor
Published On: January 29, 2021

Observation, Science and the Replication Crisis

Abdollahi M* and Gharibzadeh S
Dear Sir, The debate on observational commensurability and its interrelation with theoretical commensurability is of great significance. Kuhn and Churchland argue that theories one accepts alter his perceptual experience; Fodor objecting to this argument claimed that empirical evidence shows that many observations are unaffected by the theory [1]....

Letter to Editor
Published On: January 29, 2021

Neuromarketing and Ethical Issues

Karami Z* and Gharibzadeh S
Neuromarketing is a nascent field of study. This field of science scans the brain in order to identify the consumer's preference, motivation and decision making. Neuromarketing not only wants to predict the consumer's behavior but also wants to manipulate it. Corporation's aim is to "push the buy button" in the consumer's brain. They use neuroscience methods such as brain...

Letter to Editor
Published On: January 29, 2021

The Role of Electronic Games in the Development of the Mirror Neuron System

Fadakaran Z* and Gharibzadeh S
Dear Sir, Executive functions are high-level cognitive processes that make the production of new behavior easier and develop a person's perspective on new situations that enable people to have a purposeful life. Some examples are: planning for the future, shifting from one task to another, or to inhibiting the desire [1]....

Letter to Editor
Published On: January 29, 2021

Spatiotemporal Dynamics Role of Serotonin in Human Cognitive Functions

Salimi MA* and Gharibzadeh S
Dear Editor, The spatiotemporal morphology of Prefrontal Cortex (PFC) neural networks plays an important role in cognitive brain functions including self-awareness [1], working memory and cognitive flexibility [2]. Malfunction of this brain region may lead to brain disorders like schizophrenia, depression and addiction which all include ill self-mental model...